The City of La Palma ("City") has an overriding interest in protecting the integrity of the information posted on its social media sites and the content that is attributed to the City or its officials while, at the same time, mitigating and/or eliminating associated risks from the use of such technology. This document (“Policy”) establishes citywide guidelines, protocols, and procedures of third-party platforms commonly known as social media sites.
City social media sites should be used to communicate agency missions and messages where there is a legitimate business purpose to do so. Those authorized to post social media content on behalf of City should carefully weigh options and risk management concerns when deciding whether to use social media at all. Announcements and other City-generated content should be objective and descriptive; use a polite and professional tone; contain only information that is freely available to the public (do not post any content that is not considered public information) and that is not made confidential by any policy of the agency, or by local, state or federal law; and such content should comply with all local, state and federal rules, regulations and policies.
City social media content, including comments, pictures, or other material, containing content that is determined to be detrimental to the purpose of the City’s social media sites, shall not be allowed and is subject to removal and/or restriction. The City reserves the right to moderate, monitor, remove, prohibit, restrict, block, suspend, terminate, delete, discontinue or reject comments and access to comments if they are:
The following disclaimer shall be posted on the City social media sites’ primary page or by a hyperlink directing a user to the same wherever possible:
“This account is intended to be a limited forum for communication and discussion between the City of La Palma and members of the public about specific topics. The City of La Palma reserves the right to remove inappropriate comments including those comments that are not topically related, comments that include profane or obscene language, sexual content, threats, defamatory statements, the encouragement of illegal activity, violations of the legal ownership interests of another party, solicitations of commerce, statements in support or opposition to political candidates or ballot propositions, content that promotes, fosters, or perpetuates discrimination, or information that may compromise the safety or security of the public or public systems. Any content posted may be subject to public disclosure upon request. Activity on this account is subject to all applicable federal, state, and local laws regulations and policies.”
Click here to view the entire Social Media policy.